Primal Wear
Cycling apparel
ROLE: JUNIOR DESIGNER
In my role, I create graphic art for Primal inline and custom jobs, working across products ranging from cycling jerseys and bibs, to outerwear and accessories. I like to stay current on industry trends to inform forward-thinking designs and color stories.
I’ve found that I am drawn to maximalist style prints, incorporating bold colors and unexpected textures to make a design pop!
Funky jersey patterns!
Trend research: Gravel [off the grid]