Primal Wear

Cycling apparel

ROLE: JUNIOR DESIGNER

In my role, I create graphic art for Primal inline and custom jobs, working across products ranging from cycling jerseys and bibs, to outerwear and accessories. I like to stay current on industry trends to inform forward-thinking designs and color stories.

I’ve found that I am drawn to maximalist style prints, incorporating bold colors and unexpected textures to make a design pop!

Funky jersey patterns!

Trend research: Gravel [off the grid]

Gravel patterns inspired by Colorado wildflowers

Custom jerseys

Primal Tees!

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BearGuard (capstone)