Home of Aspen’s famous oatmeal pancake!
Bonnie’s Pancakes
ROLE: CONTRACT DESIGNER
Anyone who’s had the chance to ski Aspen Mountain has probably tried Bonnie’s famous Oatmeal Pancake AKA the best pancake you will ever eat!
Over the past six months, I have been helping Annika Nichols bring her family recipe to life! As the contract designer, I developed the logo, packaging design, and website for Bonnie’s Pancake’s website.
Bonnie’s Pancakes women-led team has packaged over 500+ bags of mix at Bonnie’s commercial kitchen. The majority of mixes are sold at Bonnie’s restaurant, and the rest are skied back down Aspen mountain and sold in locally in town.
You can get your hands on the famous pancakes at Bonnie’s restaurant during the ski season or The Big Wrap in town.
Check out Bonnie’s Pancakes on Instagram!
Packaging design
My main considerations for designing the package were:
Designing a mix that skiers could buy at Bonnie’s restaurant, stuff in their ski jacket pocket, and ski down
Playful graphics that nod to Bonnie’s heritage and ski culture
Easy to understand instructions
Website design
When creating Bonnie’s Pancake’s website, I wanted to celebrate the restaurant’s unique history. I did so by framing each photo in a polaroid style, and creating a timeline of the mountain women that paved the restaurants history.
I used a more “sophisticated” color palette to balance the mix’s playful design. The navy and white create negative space, making it easy to navigate the website.
